BBA 305: Economics and Competitive Strategies

Overview

BBA 305 is intended to provide you with a broad-based understanding of how economic strategy can be formulated and implemented in a typical business entity.

This course examines economic concepts from the underpinnings of the firm’s strategic plan and positioning in our innovative global economy. The “why, how, what, and who” of innovation are studied, along with price, cost, and value, which are the three pillars of profit.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Propose an economic strategy in which you identify what a specific firm needs to do to maximize its profits.
• Determine the hidden costs of innovation.
• Determine cost functions.
• Develop an integration strategy.
• Describe the type and governance of a selected firm.
• Conduct a risk-benefit analysis.
• Prepare a firm strategy analysis.

Required Texts
BBA 305 texts are available from the JIU/MBS bookstore