MBA 551: Internal Marketing for Information Managers

Overview

This course explores a bold idea: using market principles to design and manage large organizations. Although the traditional management hierarchy remains well established today, market-based organizations are emerging in business and government because they offer the advantages of market economies: accountability, innovation, and rapid response.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Define trends driving the internal market concept.
• Design and manage an internal market organization.
• Redefine the role of employees and managers accordingly.
• Implement corresponding changes in information systems.
• Resolve critical issues posed by this different form of organization.

Required Texts
MBA 551 texts are available from the JIU/MBS bookstore